As a designer, Carter-Sanders prides herself on sourcing her fabrics by hand, and reproducing something beautiful and modern, from a textile with centuries of history. Tequila Herradura exists to give people a taste of extraordinary and Alex Carter Brand does just that. The passion for craftsmanship can be seen in every garment Carter-Sanders creates, and in true fashion, Tequila Herradura has a legacy of taking that same level of care with tequila.
Born in 1870 and made at Casa Herradura in Amatitán, Jalisco since the 19th century, Tequila Herradura is one of Mexico’s most historic and renowned tequila distilleries. The brand introduced the first Reposado tequila to the world in the 1970’s and also created the Extra Añejo category.
Casa Herradura is one of the most awarded premium tequila brands in the world. The brand remains heavily influenced by its rich heritage as an industry pioneer and is the only tequila distillery that produces its own barrels to ensure the highest quality product.
Similarly, Carter-Sanders carefully crafts and uplifts ancestral narratives through her work. For her “Acres of Untold History” exhibit, she’s paying homage to the origin of debt by telling the history of denim, a staple of the Alex Carter Brand.
One eye-catching champion of the exhibit is the Denim Tree, which consists of a sculpted denim trunk composed of more than 200 pairs of upcycled jeans. The tree’s crown is made from cuts of denim, roses and blooms that speak to the hues of denim. As viewers admire the tree, Nina Simone’s “Strange Fruit” plays in the background.
“That song means a lot to not only me as a Black woman, but also me as a descendant of ancestors that picked cotton and all that they had to endure. As an artist, her story in and of itself is extremely complex,” Carter-Sanders said, speaking about Simone’s often underappreciated career.