Chicago Bulls team ambassador and former NBA All-Star player, Joakim Noah, is teaming up with the premium liquor brand, Cîroc. The ambassador and Ciroc are honoring five Chicago entrepreneurs with billboards throughout the city. The locations of the billboards have not been announced. This campaign is a part of #CIROCStands, Ciroc’s initiative to highlight Black and Brown voices using impactful visuals. 

The five entrepreneurs who will be honored are Danielle Mullen of Semicolon Bookstore in Wicker Park, Ian Gonzalez of Last Lap Cornerstore in Bronzeville, Midge Welch owner of Issues Beauty and Barber Salon in South Loop, and Darris Kelly and Sabran Sledge of sneaker and streetwear boutique Flee Club Chicago located on the Near West Side. 

The billboards go live Wednesday, Feb. 16, 2022. They will be accompanied by spotlight videos for each brand directed by Chicago-raised creative director Bradley Murray. Murray has created visuals for brands such as Nike and MTV, as well as Chicago artists Hebru Brantley and Jamila Woods.

This story will be updated when more information is available.