The film, shot by Mikey Visuals and creative directed by Rashid’s manager Pheros, is pretty much a video lookbook featuring two models sporting the white and navy blue versions of the pants, hat and work shirt. The film is simple and aesthetically pleasing, much like the garments themselves. Rashid doesn’t implore any over-the-top design patterns for this one, but she is very intentional about innovating and experimenting with her sewing.
“On the surface just putting a heart on some jeans sounds simple, but I knew making it come together perfectly in the middle wouldn’t be that easy,” Rashid said. “I knew that if I could execute it correctly, that design could make a huge impact.”
The jeans also feature a curved stitch on the inseam that makes for a visually satisfying stacking effect at the lower leg of the pant. Rashid has a reputation for the simple but impactful. Perhaps her most famous garment to date is a pair of beige overalls that Chance the Rapper sported on the VMA red carpet back in 2017.
The Love Heals All collection is available online at sheilarashid.com.